You'd know him if you saw him, in his trademark J.P. Licks tshirt, red suspenders, and silver nailpolish. Since the day he opened the first J.P. Licks in Jamaica Plain in 1981 to the opening of his 17th location in 2019, to just this morning founder/owner Vincent Petyrk is a part of every step of bringing you your favorite ice cream. From store design to new ice cream creations and especially making sure happiness stays on the menu.

Get to know J.P. Licks' founder/owner in a recent case study published by ter*ra fir*ma.